Brand Strategy

Brand Management

Giving your communications impact

Your Creative Sauce’s in-house design studios not only create stunning brands, they also police existing brands and check all artwork, avoiding costly reprints and delays. It can be difficult to control the brand of an organisation across a wide spectrum of digital and printed materials. We work closely with you to take control of your new or existing brand identity and assets ensuring consistency and strength across all media.

Policing your brand across digital and print media
When many individuals within an establishment are responsible for buying design, print and digital media, there is the risk that they are not fully aware of their own brand. For example, whilst marketing teams will be brand aware, other departments may not and may not be aware that the projects they are purchasing does not conform to the brand identity.

All artwork either created by or submitted to us for production which receives a ‘pre-flight’ check for brand compliance and check that it is fit for production.

Extent of the supply base
Where numerous suppliers are providing print without the proper controls there will be a variance in the way the items are reproduced. Whilst everyone will look to reproduce logos faithfully, use the correct fonts, colours, etc there will always be potential for variation through interpretation. Materials and substrates will vary which will also impact upon the way that the organisations brand is represented. This can be exacerbated by the fact that suppliers are rarely managed centrally, often different departments within the establishment manage them independently. 

During a Free Print Health Check, samples from a wide range of print products can be gathered at your establishment, and each item can be assessed for brand compliance. This will include the use of logos, fonts and colours. Any variance from the corporate standard will be reported along with suitable recommendations for more effective control in the future.

Services:

  • Brand Creation & Management
  • Conceptual Design
  • Artwork & Typesetting
  • Website Design & Development
  • Email Marketing / Design
  • Movie / Video Production & Editing
  • Project Planning & Consultancy
  • Online Print Ordering

Services:

  • Brand Creation & Management
  • Conceptual Design
  • Artwork & Typesetting
  • Website Design & Development
  • Email Marketing / Design
  • Movie / Video Production & Editing
  • Project Planning & Consultancy
  • Online Print Ordering
Abellio Corporate Travel
Close Brothers Group plc

Fancy a taster? Just ask:

North +44 (0)1904 520 162

London +44 (0)1322 447 421

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Your Creative Sauce Ltd is registered in England and Wales (Company Registered number 08534504) and its Registered Office Address is Unit Y Birch House, Birch Walk, Erith, Kent, DA8 1QX.

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