Abellio Corporate Travel

Brochure cover
Brochure cover
Brochure inner
Brochure cover
Brochure inner
Brochure inner
Mailer - Envelope & Letter
Z-Card

The Challenge

Abellio Corporate Travel (ACT) offer transport travel solutions to some of the most recognisable brands in the UK. Impressed by the speed, efficiency and accuracy of our artwork, print and digital services, ACT asked Your Creative Sauce to evolve their brand and push Abellio Group’s brand guidelines in a new direction for their division. Key objectives were to source and establish a new photography style and develop a strong brand distinction for ACT that still fell inline with Abellio Group’s brand’s style. This new brand would be applied across all marketing collateral and operational tools both in print and online.

Our Solution

Early in our discussions it was apparent that photography style and quality were going to be paramount to the new brand. We looked over what they had used before and researched various image language options, finally deciding to focus on the user and the ease of lifestyle they would have using ACT’s travel solutions. Full page imagery was married with a more contemporary typographical and icon based design to give ACT’s messaging more impact and strength. At all times we acted as brand police, constantly revising our design work against the overall Abellio Group brand guidelines.

Due to the bespoke nature of their marketing collateral, ACT utilised our digital printing services to create both generic and client/event specific brochures and ticket guides. The low volume advantages and high print quality of our digital printing services ensured they received a superior product every time and emphasised the new brand’s contemporary style. A variable data applied envelope and mailer were designed and produced to support the brochures when sending to clients. We also offered and introduced new services to ACT including a corporate movie/showreel to explain the benefits of their online ordering ticket service to prospective clients. All exhibitions going forward carried the new brand, as well as a branded pocket size Z-Card for ticket users to carry with them, should they ever need any emergency help from ACT.

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Digital Presentations
  • Movie / Video Production & Editing
  • Illustration
  • Printing Services
  • Large Format Printing
  • POS & Architectural Graphics
  • Bespoke Exhibition & Hardware
  • Signage
  • Indoor Graphics
  • Trade Shows & Events
  • Exhibition Hardware
  • Variable Data & CrossMedia Applications

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Digital Presentations
  • Movie / Video Production & Editing
  • Illustration
  • Printing Services
  • Large Format Printing
  • POS & Architectural Graphics
  • Bespoke Exhibition & Hardware
  • Signage
  • Indoor Graphics
  • Trade Shows & Events
  • Exhibition Hardware
  • Variable Data & CrossMedia Applications

Fancy a taster? Just ask:

North +44 (0)1904 520 162

London +44 (0)1322 447 421

Sitemap

©2017 Your Creative Sauce

Your Creative Sauce Ltd is registered in England and Wales (Company Registered number 08534504) and its Registered Office Address is Unit Y Birch House, Birch Walk, Erith, Kent, DA8 1QX.

Website designed and produced in house by Your Creative Sauce.

A member of Visit York & Make It York.

A member of GiveBackWorks York.