Close Brothers Group plc

Newsletter cover
Marketing emailer
Marketing e-newsletter
Marketing emailer
Marketing e-newsletter
NACFB exhibition stand
Business stationery
Agreement form cover
Agreement form inner
Business stationery
Agreement form cover
Agreement form inner
Office wall graphic
Seawards exhibition stand
Seaworks gantry graphic
Seawards exhibition stand
Seaworks gantry graphic
Car hanging sign
Car window graphic
Car & motorbike hanging graphics
Car hanging sign
Car window graphic
Car & motorbike hanging graphics
Yellow plant toys
Wimbledon move office fit out
Wimbledon move office fit out
Wimbledon move office fit out
Wimbledon move office fit out
Wimbledon move office fit out
Wimbledon move office fit out
Wimbledon move office fit out
Handbook cover
Handbook inner
Handbook cover
Handbook inner

The Challenge

Close Brothers is a leading merchant banking group, providing lending, deposit taking, wealth management services, and securities trading and are listed on the London Stock Exchange and a member of the FTSE 250. They initially required a competitive single supplier to co-ordinate printing services and implement cost savings for their many commercial divisions at multiple office locations throughout the UK. Their divisions service many different sectors of industry resulting in Close Brothers needing a supplier who felt comfortable dealing with both small and large format print in high and low volumes, this is where experienced members of our customers services and artwork teams now part of Your Creative Sauce came in. As each ever successful project went by, Close Brothers Group and its divisions would ask for more creative services from members of our design team, resulting in a very strong partnership developing between the two.

Our Solution

After a successful tender winning process, members of our now Your Creative Sauce team began work on streamlining and making Close Brothers Group’s print ordering more efficient. They presented a print audit to their central procurement team, showcasing areas where print could be consolidated and techniques could be improved to bring costs down.

Being a single supplier to all their divisions allowed the team to take advantage of running multiple office location business stationery and operational documents on the same printing press at the same time, reducing both the unit price and delivery time for such items. They also standardised their brand’s colour swatches and paper stocks, ensuring all items matched each other every time. This was showcased when advising them to move business card printing onto digital presses rather than lithographic. They carefully guided the client through the pros and cons between the two printing techniques, eventually delivering large cost savings and a quicker service.

All of this was packaged into an online print ordering system and presented to each division. Each had a set of users that could order and set items such as business cards online. Once finished, orders would be sent to a predesignated approval manager either in marketing or procurement so that brand and cost could be signed off before production. All items created for each division where automatically added to the system daily so that the client could control and quickly reorder when needed.

Over time with the success and reliability of the teams brand control and printing services they began to work closely with each division’s marketing teams. They began to supply artwork and typesetting services which eventually grew into conceptual design services and also digital services. They became brand custodians working on everything the brand touched. From brochures and adverts, to emailers and movies, to exhibitions and 80+ highly accurate financial operational legal agreement documents to which their whole business worked from and relied upon to sell their services. One of the teams major rebrand projects was for their motor finance division, which required multiple print items to be printed at the same time using different techniques and delivered to hundreds of locations throughout the UK every month. Further efficiencies and brand consistencies were found when the team introduced a common photo library and standardised brief/quoting documents.

Members of our teams have been fortunate to be involved in many exciting projects, from Close Brothers head office, where they fabricated a whole office floor to showcase to Close Brothers staff how and when they would be moving to a new location. To the source, production, delivery, email design and digital marketing of bespoke branded yellow plant toys for a recent promotion for a division providing Plant finance. Eventually, the overall design, print and digital expertise that members of our teams showcased ensured any new items they produced were updated in the overall Close Brothers Groups brand guidelines. In conclusion, a good example of the ‘single sauce’ approach for all brand solutions that Your Creative Sauce strive to offer to all clients.

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Digital Advertising Displays
  • Digital Presentations
  • Email Marketing / Design
  • Movie / Video Production & Editing
  • Printing Services
  • Large Format Printing
  • Print Audit
  • Online Print Ordering
  • POS & Architectural Graphics
  • Bespoke Exhibition & Hardware
  • Signage
  • Indoor Graphics
  • Trade Shows & Events
  • Exhibition Hardware
  • Graphic Installations
  • Bid & Tender Solutions
  • Variable Data & CrossMedia Applications
  • Corporate Merchandise
  • Brand Stunts

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Digital Advertising Displays
  • Digital Presentations
  • Email Marketing / Design
  • Movie / Video Production & Editing
  • Printing Services
  • Large Format Printing
  • Print Audit
  • Online Print Ordering
  • POS & Architectural Graphics
  • Bespoke Exhibition & Hardware
  • Signage
  • Indoor Graphics
  • Trade Shows & Events
  • Exhibition Hardware
  • Graphic Installations
  • Bid & Tender Solutions
  • Variable Data & CrossMedia Applications
  • Corporate Merchandise
  • Brand Stunts

Fancy a taster? Just ask:

North +44 (0)1904 520 162

London +44 (0)1322 408 428

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©2018 Your Creative Sauce

Your Creative Sauce Ltd is registered in England and Wales (Company Registered number 08534504) and its Registered Office Address is Your Creative Sauce, Westminster Business Centre, York Business Park, 10 Great North Way, York YO26 6RB.

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