Sports for Streets

T-shirt
T-shirt
Logo

The Challenge

The Sport for Streets Initiative is an organisation with a focus on providing non-mainstream sporting opportunities and activities for young people and the wider community. The sports for streets initiative are a charity which creates opportunities for young people and develop initiative through sport, namely street based sports such as street hockey and skateboarding.

Charities are always looking for fresh ways to engage potential donors amid the recession. Our challenge was to design the charities logo and brand identity in a way that reflects on their purpose and appeals to their target audience.

Our Solution

The task was to develop a new brand identity that could communicate with its target audience and represent the charities offerings. As the charity teach non-mainstream sports to youths within local communities, the new branding needed to be modern and representative of the target audience.

We achieved this by using cool colours and a sharp, modern typeface. We also incorporated a hockey puck into the ‘O’ as this is a key sport the charity has taught to over 14,000 young people.

The Sports for Streets new branding was executed across online platforms as well as featuring on branded merchandise such as t-shirts and sports bottles.

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Corporate Merchandise

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Corporate Merchandise

Fancy a taster? Just ask:

North +44 (0)1904 520 162

London +44 (0)1322 447 421

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