The Limes Guesthouse, York

The Challenge

Located in the south of York, The Limes is a friendly and comfortable family run guesthouse with a 4 star rating and Silver Award for guest accommodation. Providing bed and breakfast to leisure and business visitors to this great historic city. Building on many successful years, owners Fiona and Riccardo wanted to raise their brand to the next level to improve onsite graphics and also their online presence.

Our Solution

First and foremost we discussed the current usage of their brand both online and onsite. We worked to understand how their business works from an operational point of view and also in respect of attracting new business. One element that we identified was that they needed to stand out from the crowd online. Hospitality search websites are full of guesthouses and hotels all competing for the same customers. Often they will show a slideshow of images, with some descriptive text and then when a booking is made take a percentage of the room rate as commission.

With their current online presence in mind we felt it was important to do something different. We suggested producing a showreel that could not only be used on their website but also on social media too to build interest momentum and brand exposure. All the time directing customers to their own website and increase direct bookings (avoiding the costly commissions that were afforded to the hospitality search websites). In turn increasing The Limes' profit margin and allowing them to pass on cost savings to their customers.

We produced a high end showreel combining professional movie capture, editing, music and brand messaging to advertise The Limes facilities and also the local and wider region of North Yorkshire. Over a period of a single day we captured all the footage required to produce the showreel and then edited it along with a chosen soundtrack that would evoke the correct type of passion and emotion for the venue. To date the showreel has amassed 1,400 views both nationally and internationally on Facebook, all the time directing them to their website and more importantly direct bookings.

As we progressed with the showreel, we felt it was important to bring The Limes onsite graphics up to date too. We worked closely with Fiona and Riccardo to design, visualise, manufacture and fit affordable and durable signage that complimented their existing signage.

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Movie / Video Production & Editing
  • Printing Services
  • Large Format Printing
  • POS & Architectural Graphics
  • Signage

Skills provided:

  • Brand Creation & Management
  • Conceptual Design
  • Project Planning & Consultancy
  • Artwork & Typesetting
  • Digital Presentations
  • Movie / Video Production & Editing
  • Illustration
  • Printing Services
  • Large Format Printing
  • POS & Architectural Graphics
  • Signage
  • Indoor Graphics
  • Trade Shows & Events

Fancy a taster? Just ask:

North +44 (0)1904 520 162

London +44 (0)1322 447 421

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