Early in our discussions it was apparent that photography style and quality were going to be paramount to the new brand. We looked over what they had used before and researched various image language options, finally deciding to focus on the user and the ease of lifestyle they would have using ACT’s travel solutions. Full page imagery was married with a more contemporary typographical and icon based design to give ACT’s messaging more impact and strength. At all times we acted as brand police, constantly revising our design work against the overall Abellio Group brand guidelines.

Due to the bespoke nature of their marketing collateral, ACT utilised our digital printing services to create both generic and client/event specific brochures and ticket guides. The low volume advantages and high print quality of our digital printing services ensured they received a superior product every time and emphasised the new brand’s contemporary style. A variable data applied envelope and mailer were designed and produced to support the brochures when sending to clients. We also offered and introduced new services to ACT including a corporate movie/showreel to explain the benefits of their online ordering ticket service to prospective clients. All exhibitions going forward carried the new brand, as well as a branded pocket size Z-Card for ticket users to carry with them, should they ever need any emergency help from ACT.