Brand Management

Policing your brand across digital and print media
When many individuals within an establishment are responsible for buying design, print and digital media, there is the risk that they are not fully aware of their own brand. For example, whilst marketing teams will be brand aware, other departments may not and may not be aware that the projects they are purchasing does not conform to the brand identity.

All artwork either created by or submitted to us for production which receives a ‘pre-flight’ check for brand compliance and check that it is fit for production.

Extent of the supply base
Where numerous suppliers are providing print without the proper controls there will be a variance in the way the items are reproduced. Whilst everyone will look to reproduce logos faithfully, use the correct fonts, colours, etc there will always be potential for variation through interpretation. Materials and substrates will vary which will also impact upon the way that the organisations brand is represented. This can be exacerbated by the fact that suppliers are rarely managed centrally, often different departments within the establishment manage them independently. 

During a Free Print Health Check, samples from a wide range of print products can be gathered at your establishment, and each item can be assessed for brand compliance. This will include the use of logos, fonts and colours. Any variance from the corporate standard will be reported along with suitable recommendations for more effective control in the future.