After a successful initial briefing with GBRf and Westbourne we started to work up some initial design options for the website. It soon became apparent that although we could drastically improve the brand aesthetic we felt it needed the support of some high quality dynamic photography of GBRf operations to deliver the overall brand improvement we felt was needed. This proposed requirement along with design options and sitemap plan were presented to GBRf, to very positive feedback.

Through the high quality design of our work and strategic planning, GBRf instantly recognised the need for, as we suggested, to commission a sequence of photography shoots to support the new brand style and strengthen its impact both online and in print. We helped and informed GBRf and Westbourne throughout the whole production process, from concept all the way through to delivery of a fully functioning bespoke responsive content managed website. Within this period we also organised and managed photography at location, ensuring we focused on GBRf’s rolling stock and their staff and responsibilities, giving their brand a much more personal feel compared to the rest of their industry. Our photography was so successful that we were asked to cover the proud delivery of their new locomotives to support their ever-increasing business.

GBRf were so impressed with our work they felt it was important to emphasise their new brand and its key messaging to their locomotive mangers/drivers. They asked us to come up with a useful solution to do this. We suggested we produce a premium notebook for them that had some bespoke designed introductory pages at the beginning that reiterated GBRf's new brand's message.

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